In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

Rocket CRM has announced continued development and refinement of its marketing automation system, reflecting broader changes in how organizations manage communication workflows, engagement ...

The relaunch comes as CRM adoption continues to underperform expectations across the industry. CRM remains the largest enterprise software category globally, yet sales organizations consistently ...

Historically sales management has been judged on achievement of predefined sales, revenue, market growth, and quota or margin attainment. Although each of these elements is critical and will never ...