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Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Are you a soft autumn or a true spring? If you’ve been hearing these terms pop up everywhere lately, it's likely because color analysis has taken over your social media feeds. The idea is that certain ...

Seasonal color analysis is a technique that categorizes individuals into seasonal color palettes based on the tone of their skin, hair, and eyes. This method helps users identify which shades enhance ...

e.l.f. cosmetics launched a new tool called color e.l.f.nalysis that matches each user with a color palette that caters to their complexion. Each color palette has a corresponding Pinterest board with ...