With the launch of Facebook Exchange (FBX) last year, Facebook began allowing marketers to target audiences on the social network, based on their browsing activity on the wider Web. Since formally ...

The retargeted advertising space is becoming highly lucrative, finds retargeting platform AdRoll, which announced today that it had passed a $100 million run rate, up from $50 million last year. The 6 ...

Facebook is completely closing down its FBX ad exchange on Nov. 1, in a move that has been widely expected by the digital advertising industry. The ad exchange retargeted audiences on non-Facebook ...

Facebook has decertified more than half the seat holders on its Facebook Exchange (FBX) as part of a revamp of its marketing partner program, unveiled Tuesday. Among the partners no longer ...

Retargeting company AdRoll has released some data today intended to suggest that advertisers shouldn’t rush too quickly to embrace Facebook Exchange (the ad retargeting service that the social network ...

-- Leading ad provider is one of first 20 companies worldwide to support real-time personalized retargeting on the Facebook Exchange which includes access to the Facebook newsfeed As a qualified ...

(Reuters / Mike Segar) Facebook COO Sheryl Sandberg once said FBX would take a chunk of a $2 billion market. In June 2012, Facebook launched FBX, an ad exchange that many thought would evolve into a ...