Irony is one of those things you kind of know when you see or hear it on screen, but it's much harder to define and put into layman's terms. But don't worry, we have you covered there. Today, we're ...

Irony has a special place in the human psyche. Otherwise mundane concepts suddenly come to life when they’re recognized to have an ironic quality. British comedian David Mitchell captures this ...

The hyperbole is beyond palpable, but the bit distills a key truth: Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior. One ...