Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

Companies are always developing new products, or improving them to keep up with customer needs and demands. However, a company must first develop a plan for their products to move them from the idea ...

Naming a new product is one of the most challenging and important marketing decisions you will make. With all of the products on the market today, how do you win the attention of the consumer? What ...