YouTube’s subscription tier initially launched in 2015 as YouTube Red at $9.99 per month for the individual plan. In 2018, it morphed into YouTube Premium with a higher $11.99 cost. Then came the 2023 price hike to $13.99. This is the first US price increase for YouTube Premium since 2023, but many international viewers saw increases in 2024.

Do our readers pay for YouTube? We ran a reader survey to get the real numbers, and the answer is not a good look for Google.

YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads well beyond 30 seconds.

MatPat, Miranda Sings, Grace Helbig and WheezyWaiter hit it big on YouTube long before it became a behemoth. They have thoughts about what it takes to succeed there.

YouTube is rolling out a major AI upgrade that could change how creators make content through the use of digital avatars.

Wrestling fans are anxiously awaiting WrestleMania 42 this weekend, with two days worth of title matches and juicy storylines. Unfortunately, YouTube TV subscribers hoping to view the action on ESPN Unlimited are going to have to find alternate plans.

Its audience is young; an astonishing 90 percent of American teenagers are on the platform. YouTube TV is bigger than many cable operators. (Since last year, the main way YouTube has been consumed in the United States is actually on connected television.

YouTube will show fewer livestream ads during purchases and chat spikes, signaling a bigger shift toward automated ad timing.